The Pure Bicycles factory BMX team was formed in 2011 with a small team of riders who set out to find a frame perfect for racing. Not finding a frame that fit the bill, the riders decided to design their own frame and the rest is history.

2016 saw the Pure Bicycle team partner up with Maxxis to multiple successes with many national and international wins and podiums on our Maxxis Torch or DTH BMX Tyres. Pure’s senior rider Kyle Evans, an Olympic rider for British Cycling also took Maxxis Torch tyres to the world stage by competing in his first ever Olympic Games.


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 Victra VR-1
Extreme summer tyre designed for drivers who want it all.




Pure BMX crowned as national team champions


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Maxxis riders top of the leader board in BMX


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