Maxxis Wins Tyre of the Year at Chinese Award Ceremony

22 October 2015

The Maxxis Premitra HP5 has been awarded the highest honour at this year’s 2015 Motor Trend magazine’s ‘Tyre of the Year’ award ceremony in Shanghai. The recent results saw Maxxis’ latest high performance tyre become this years ‘Tyre of the Year’, surpassing the likes of industry leaders Pirelli, Bridgestone and Goodyear.

The Motor Trend ‘Tyre of the Year’ award ceremony sees the professional automotive media, Chinese automotive corporations, tyre industry experts, as well as senior management from tyre manufacturers to make a comprehensive and systematic assessment of the tyre industry, and present awards for the best performing products.

The test evaluated tyres that had not previously been assessed and were released into the market between July 1 2013 and July 30 2015. Each tyre underwent rigorous testing under the same conditions, before having its internal, external, dynamic and static performance evaluated.

Maxxis made the decision to initially launch the HP5 tyre in China in May due to the size and therefore importance of the Chinese market. Commenting on the award win, UK managing director, Derek McMartin said: “To have our Premitra HP5 tyre recognised as this year’s ‘Tyre of the Year’ in China, is a great achievement for us. We invest heavily in research and development, advanced manufacturing techniques and facilities to ensure that we produce the very best quality products for our customers. The excellent performance of the HP5 has made us extremely optimistic about future tests in Europe, and we look forward to launching the tyre into the UK market early next year.”

The addition of Maxxis’ HP5 high performance tyre is clearly something that Stapleton’s is also looking forward to, as commercial director Stephen Childs confirms: “With the high performance vehicle market continuously growing in the UK, we are constantly looking towards our brands for the very latest developments in tyre technology. Maxxis has taken a huge step forward in the last few years to ensure that it maintains its reputation for having one of the widest ranges on the market, so it is great to be able to welcome addition to its range at the beginning of next year. The news about Maxxis’ latest high performance tyre coming top in independent tests is very promising for us, and we look forward to receiving stock early next year.”

The Premitra HP5 delivers outstanding performance in wet and dry weather conditions due to its world leading technology and design. Its full-silica rubber compound has been developed to reduce excessive heat generation, as well as improve wear performance and durability. The multiple variable pitch tread and lateral groove design has been developed to reduce vibration noise, lower rolling resistance and enhance wet handling to minimise the chances of hydroplaning. High-speed stability and handling has been improved due to high strength steel belts, guaranteeing an outstanding sport performance.

The Maxxis Premitra HP5 tyre is due to be launched into the UK market early next year and will be distributed exclusively by Stapleton’s.

 

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