Maxxis’ winning partnership with the New York Yankees will enter its 15th year when the company partners with the legendary baseball team in 2018. Maxxis will once again be the Official Tyre of the New York Yankees and will have signage behind home plate seen by TV audiences around the world.
The Yankees’ worldwide popularity has been an ongoing asset for Maxxis’ ambitious marketing plans as the company has risen to the ranks of the world’s top ten tire makers. Maxxis has gained crucial exposure for its brand over the last decade and a half, as baseball fans the world over have cheered the Yankees, who enjoy unrivaled global name recognition.
“We are thrilled to have our brand of premium tires associated with a team of the caliber of the Yankees,” said Maxxis US Marketing Manager Matt Clark. “As we’ve grown, establishing the Maxxis brand in markets across six continents, our status as an Official Tire of the Yankees has been invaluable. Our partnership with the Yankees has driven recognition of our brand, while at the same time identifying Maxxis with a team whose name is synonymous with championship and top-quality athletic competition.”
“We greatly value our long-standing partnership with Maxxis Tyre, and expect that the Maxxis Tyre signage at Yankee Stadium will continue to strengthen its global brand awareness,” said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships.
With 27 World Series championships and 40 American League pennants to their credit, the Yankees dominate baseball’s historic rankings. As Maxxis celebrates the 15-year milestone in its long relationship with the Yankees, it thanks the club and looks forward to cheering them on to new victories in 2018.