Leading tyre manufacturer Maxxis is attempting to inflate the spirits of Liverpool fans everywhere, courtesy of a hat-trick of exclusive competitions to win official signed memorabilia.
Reds fans are being urged to put their grey matters to the test by treading a path to Maxxis' official website, where a testing proposition awaits.
Supporters are being asked to identify past and present Liverpool stars whose faces have been carefully disguised with Maxxis tyre pattern, with a signed shirt or ball up for grabs for one lucky winner.
A gallery of 'striking legends' is currently on www.maxxis.co.uk/winwithliverpoolfc for fans to name, before a 'midfield maestro' and 'hard men' crop of photos are published in May and June, again with faces obscured, to complete a competition hat-trick.
Maxxis, proud sponsors of the Anfield club, hopes that the free-to-enter brain teasers will become firm crowd favourites over the coming months and will signal the start of an extensive period of sponsorship activation.
Maxxis' managing director Derek McMartin said: "Our Liverpool sponsorship has been one of our biggest successes, generating a huge amount of brand recognition for us all.
"We now want to build on our achievements with some memorable activation ideas with Liverpool's legions of fans.
"They don't come much more memorable than some of the legends behind our competitions, which are running throughout April, May and June.
Maxxis Tyres offer a superb range of quality tyres at value for money prices. For more information about Maxxis and its Liverpool competition, visit www.maxxis.co.uk