The Maxxis team will be heading to ‘Ard Rock Enduro Festival this week to showcase its new range of DoubleDown tyres, and support its Maxxis sponsored riders, at one of the UK’s biggest and best mountain bike events.
Set to take place this weekend (4th – 6th August) in the breath-taking Yorkshire Dales National Park, ‘Ard Rock offers riders, of mixed ages and abilities, an exclusive 100% natural route, with amazing Alpine-style stages. Among the teams preparing to shred the mountain in style are riders from the Maxxis-sponsored Steve Peat Syndicate and team Marin. Several amateur riders are also being supported by Maxxis throughout the weekend.
Famed for its rough and ready terrain, live music and entertainment, ‘Ard Rock attracts hundreds of mountain bike professionals and enthusiasts each year, who descend on the usually peaceful corner of the Yorkshire Dales to enjoy an intense riding experience and unique festival-style atmosphere.
During the event, which is also sponsored by Maxxis for the second consecutive year, the legendary MTB tyre manufacturer will be also be shooting two videos; one designed to capture the exhilaration and high adrenalin nature of the sport (and the extremity of the ‘Ard Rock terrain), and the other to promote and celebrate the women of ‘Ard Rock, in a bid to inspire more female riders into the sport.
If you’re ‘Ard Rock bound this weekend, don’t forget to stop by the Maxxis stand to meet the team and check out the newly launched DoubleDown range.