Having been open since 2005, the director Andrew Cook at the Swindon-based, family-run business felt it would be a great decision to sign up to becoming a Maxxis branded retail centre as he explains: “After speaking to Stapletons and finding out the benefits of joining the Maxxis Centre of Excellence Programme, my decision to join was easy. Having been stocking Maxxis since 2011, we have seen the brands awareness increase dramatically. Sponsoring some of the UK’s best motorsport teams has really helped push some of the high performance and 4×4 tyres. We have had a complete office revamp, new paintwork, marketing materials and signage throughout, all of which has not only made the fitting centre look a lot smarter, but it has helped raise the Maxxis profile and it gives us a great incentive to sell the product.”

“Maxxis not only offers our customers a great range of mid-range tyres, but a lifetime guarantee that gives them peace of mind and ensures that they are getting the best products possible. Being able to have the support from both supplier and manufacturer is great, and is something that other tyre brands don’t offer. Consumer buying trends have changed dramatically over the last few years with more people turning to the internet to research products before making a decision. Maxxis has a great online presence in not only its fully functional website, but through social media, which has helped us dramatically when we come to sell Maxxis tyres.”

The Maxxis Centre of Excellence Programme is designed to reward dealers and help them drive sales by providing bespoke signage, paint refreshes and marketing materials. Dealers interested in finding out more about the Maxxis Centre of Excellence Programme should speak to their Stapletons representative in the first instance.