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Reifen 2016 showcase

Maxxis will once again be showing the European aftermarket just how far it has come in the last two years at next month’s world leading tyre industry event, Reifen. As well as having a presence at this year’s show, the top ten tyre manufacturer is planning to showcase a number of new tyres, as well as a host of firm favourites on its stand.

The latest product offering being showcased at this year’s show, covering patterns applicable to passenger car, commercial vehicle, SUV and 4×4, includes the new Premitra HP5 and its first ever run flat tyre, the M36+.

The world’s leading tyre industry expo, is considered by many as the pivotal point in the tyre trade calendar, with this year’s show promising to be Maxxis’ most important to date, as Maxxis’ managing director of international sales, Lenny Lee confirms: “Since 2014, our research and development team has taken huge steps to ensure that we maintain our reputation for not only providing excellence across our brand, but also making sure that we provide our customers with one of the widest ranges of top quality tyres in the market.

“To go back to Reifen after just two years, with a range of brand new tyres, just goes to show how hard our research and development teams have worked and how committed we are to substantiating our position at the cutting edge of tyre innovation.

Reifen 2016 takes place from 24 May to 27 May and visitors to the show are encouraged to visit the Maxxis stand located in Hall 3, stand B24 to speak to representatives and view the very latest in Maxxis’ tyre technology.