Maxxis gave twenty-one of its dealers and their children the chance to train like professional footballers in July, with an exclusive event held at the Liverpool FC Academy.
This experience of a lifetime was offered as part of the Maxxis reward programme, and arranged by the manufacturer to say thank you to the Maxxis dealers that achieved agreed sales volumes between April and July.
The fun-filled day gave dads and their lads or little ladies an opportunity that any child interested in football can usually only dream of. The day consisted of a two hour training session with coaches at the LFC Academy, a behind the scenes tour at Anfield, dinner in the Boot Room Café, and the chance the explore the football club’s history. The stadium tour allowed the kids to step into the shoes of world famous players, check out the players changing rooms, touch the famous Anfield sign and sit in the KOP stand. At the end of the day all guests received certificates for participating, and two received a prize for the top player and outstanding effort.
As the official tyre partner of Liverpool FC, Maxxis was pleased to be able to provide its dealers with something in return for their continuing support, as managing director Derek McMartin confirms: “Organising the special dealer day meant so much to everyone at Maxxis. It was a complete success and it was wonderful to see everyone having such a great time. The coaches at the football club did a fantastic job of getting everyone involved, and I think I can speak for everyone when I say that it was an experience that any boy or girl that loves the sport would give their right arm for. Our dealers play a crucial role in our success, so to not only be able to give them something in return but to let their children enjoy it with them, is brilliant.”