Throughout the year, a series of product promotions and a high profile tyre launch have helped the tyre giant to prove its tyres’ performance and cement Maxxis’ growing reputation as a serious rival for the European premium brands. Dealers have been supported by Maxxis – and its distribution partner Bickers – with fully-funded consumer give away promotions, in addition to national advertising and social media campaigns, which have targeted consumers with the various promotions before directing them to their nearest dealer. Eye catching leaflets and posters were also sent out to the Maxxis dealer network to raise the profile of the brand with visiting customers and encourage enquiries.

Derek McMartin, managing director of Maxxis in the UK, explains how Maxxis has been able to cultivate and grow its motorcycle tyre dealer network over the last year: “We’re dedicated to growing and supporting our dealer community like no other tyre manufacture is – regardless of the size of the dealer or the numbers ordered – and 2016 has been a great year for getting the Maxxis motorcycle message out there and growing our dealer family.”