The event was arranged to launch Kilnhurst’s brand new garage refit, and came alive thanks to appearances from the Maxxis Babes and British Drift Championship race team, Its a Drift Life.

Having been fitting tyres at its site in Mexborough since 1991, the new shop fit from Maxxis came at an ideal time for Kilnhurst Tyres, as company director, Neil Hunt explains: “Having supplied Maxxis tyres for three years now, it is great to achieve Maxxis Centre of Excellence status. Being able to offer customers a quality tyre for the right price is excellent, but to be able to offer them a lifetime guarantee on top of that is what really sells the brand and pushes it a long way. Since having the refit sales of Maxxis tyres have noticeably increased, and in the past month alone we have sold just under 1300 units. Compare that to our local competitor, who sold less than that of a rival tyre brand across three sites, and we’re more than pleased.”

The Yorkshire-based, family run dealership, hosted its open day in aid of Bluebell Wood Children’s Hospice in South Yorkshire, which offers care and support to children with a shortened life expectancy, both in their own homes and at the hospice in North Anston.

The support offered by local businesses and individuals, is obviously something that Bluebell Woods, corporate fundraiser, Rachael Dawes, greatly appreciates: “Neil and his team are fantastic. Their support is amazing and they have so far raised nearly £4000 for the charity. The hospice costs over £3 million every year, so without the help of our supporters, we simply couldn’t help all the children that we do.”

Kilnhurst Tyres is one of over 300 car dealerships which have been awarded Maxxis Centre of Excellence status, with its commitment to promoting Maxxis, a major factor in its success, as managing director, Derek McMartin confirms: “It was a pleasure to be able to support a dealership that has been a fantastic partner for Maxxis. The open day was a brilliant way to launch the dealership’s new refit, and even the weather didn’t deter the public. With the growing support of our dealers, Maxxis is fast establishing itself as a major player in the UK tyre market and we will continue to express our appreciation through the Maxxis Centre of Excellence Programme.”

Dealers interested in finding out more about the Maxxis Centre of Excellence programme should speak to their Stapleton’s contact in the first instance.