Maxxis will again be leveraging the intense interest in its stand at next year’s Autosport International in order to raise money to help in the fight against cancer
Maxxis will again be leveraging the intense interest in its stand at next year’s Autosport International in order to raise money to help in the fight against cancer. It is hoped that the combination of motorsport stars, the company’s own ‘Maxxis Babes’, and a host of racing cars and bikes will prove irresistible for N.E.C. show goers, with Maxxis turning its pulling power to the Macmillan Cancer Support’s advantage by selling calendars to boost the charity’s coffers.
Maxxis hopes to raise over £500 from calendar sales on the Saturday of the show, and will be handing over the donation to Macmillan staff soon after. Supporting UK charities as well as motorists, dealers and sports teams is clearly important to the tyre manufacturer, as UK managing director Derek McMartin confirmed: “Macmillan works tirelessly to change people’s lives for the better, and we want to help in any way we can. As a top ten tyre brand Maxxis has a rich history of supporting things like motorsport series, race teams and even a premier league football team, so giving to an organisation that does so much to improve healthcare is a little bit different for us – but I must say it’s very satisfying.”
Maxxis’ fundraising efforts will certainly be helped by the presence of six of the Maxxis Babes and the drivers from the Japspeed Drift Team – which includes singer turned racer Shane Lynch. All will be on-hand to sell and sign the calendars, which feature images of the girls, as well as the cars, bikes and quads from the motorsports Maxxis is involved in.