Maxxis International has moved to ensure its brand is always consistently positioned by moving its UK design function in-house. The leading tyre manufacturer has started this process by employing Neil Catchpole as its new graphic designer. Neil is expected to help strengthen Maxxis’ brand profile through print and digital design material, as well as help increase brand awareness on its social media platforms by producing artwork that defines and promotes Maxxis.

Having worked as a graphic designer for 12 years, Neil has developed a thorough understanding of designing for print and web, which enables him to work across traditional and digital platforms effectively. This knowledge and experience will enable Maxxis to engage and interact with its consumers in a consistent way, as well as build better relationships with dealers.

Commenting on his new role, Neil said: “To be given the opportunity to work for an International company that is building its brand nationally, as well as globally is very exciting. Trying to establish a strong identity to drive customer loyalty within the tyre industry is just one of the main challenges facing manufacturers today, so to be able to define Maxxis’ brand identity is an exciting proposition. The investment that it is putting into its design and digital departments will enable us to define what Maxxis is all about, and ensure that everyone understands the direction it is taking. I am looking forward to gaining a greater understanding of the business and its values, to make sure that I feel that I can continue raising its profile through traditional promotional literature as well as social media content.”

The decision to increase its design department is part of an on-going investment programme by Maxxis International. It follows four other appointments in the Maxxis marketing department in the past twelve months, and a move to bigger offices to accommodate its growing team.