With the launch of the new Maxxis Babes website and sponsorship deals, Maxxis has had a lot to shout about lately, and the tyre manufacturer is planning to do just that through a number of the key social media channels. Maxxis has recently increased its presence on the social media scene and now has a strong presence on Facebook,Twitter, Instagram, YouTube, Pinterest and Google+. All of this is aimed to engage with people interested in the technological, motorsport, sport (the company also sponsors Liverpool FC) and Babes dimensions of the increasingly popular brand.

With over 16,000 ‘likes’ on Facebook and over 1000 followers on Twitter, Maxxis know that there is a strong demand for it to interact with its fans throughout the UK. The top ten tyre maker is planning to use this demand to build brand awareness through social media, which it believes is one of the most effective ways of communicating with fans.

Maxxis’ increased use of social media has coincided with the appointment of Amy Colbourne as Marketing manager, and heralds the start of a new era for the company, as Amy explains: “We want to give people the chance to interact with us, whether they are at home or on the move. Social media is a great way of doing that. Some platforms are obviously bigger than others, but we don’t want to miss anyone so we’re casting our net as wide as we can.

“The other thing social media allows us to become is far more accessible to our customers. We are now in a much better position to deal quickly with any queries that may arise, through any of the channels they come to us by. We’re looking forward to ramping up the amount of content we’re putting out through social media, and hopefully people will get as excited as we are and become more engaged with Maxxis.”