Maxxis will be using Reifen (June 5-8) - an international showcase for everything to do with tyres - to highlight some of the latest technologies feeding through its R&D centres and to reinforce the breadth of its product range and variety of applications served.
Warren Lin, managing director of sales at Maxxis International in Taiwan, will be in Essen, underlining the value that Maxxis attaches to Reifen as a platform for building new contacts, reinforcing existing relationships and doing business.
In Hall 3 on stand 123 the latest Maxxis high performance and cold weather tyres will line up alongside specialist competition products, to name but a few.
Together with the new WP05 winter tyre, Maxxis will be exhibiting the innovative PRO R1, a UHP tyre that successfully harnesses nano dispersement technology to combine silica rich compounds with finely ground consistently sized carbon black particles for better distribution and bonding with Maxxis's specially developed 'Ultra R' rubber. The resulting reinforced silica tread compound and advanced tread pattern, with four central grooves for improved water dispersal, come together to provide a solution that offers superior wet and dry weather performance, with improved fuel economy and a quiet ride.