Maxxis is pleased to announce that it has retained third position in this year’s Tyres and Accessories’ social media ranking of the leading tyre brands in the UK, according to research conducted by the magazine. The top ten manufacturer took third place behind two of the world’s leading tyre brands, Continental and Michelin, suggesting that Maxxis is becoming one of the UK’s most influential tyre brands.
Maxxis has made significant investments over the last few years in its in-house marketing team to ensure that it actively engages with its audience and provides them with fresh, visually appealing and relevant Maxxis news from around the world. A couple of campaigns that Maxxis has developed this year include, Inside the Tyre Shop – a campaign that features a different Maxxis tyre stockist every week, and the Maxxis Tyre Challenge – a video challenge that involved all of Maxxis’ sponsored motorsport teams and individuals competing against each other’s disciplines.
Commenting on the recent results, Maxxis’ marketing manager, Amy Cahill said: “Social media is a big part of our marketing campaign, so to find out that we have retained third position in this year’s Tyres and Accessories’ ranking of the top UK tyre brands, behind Continental and Michelin, is fantastic. We have an in-house online content developer that develops social media content and campaigns to ensure that we continue actively engaging with our audience on all our social media channels. We also monitor and work closely with all of our sponsored teams and athletes to make sure that we keep our fans up to date with all the latest news from the field.
“Social media is a hugely powerful platform for us to engage with our customers, dealers, sponsored motorsport teams and individuals, as well as our Maxxis distributors around the world. There are a number of brands on social media, not just tyre manufacturers, who post content constantly but don’t actively engage with their audience. We make sure we respond to every Facebook message, tweet and Instagram comment; ensuring that our audience gets the best possible service and that they know we are listening.”
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