Kawasaki Motors UK and Maxxis announce commercial partnership

23 January 2014

On the back of a long history of support from Maxxis Tyres for Kawasaki Motors UK and their chosen riders and teams in their racing ventures, a partnership has now been formed to take this to the next level.

Now elevated to the status of an official partner of Kawasaki Motors UK, Maxxis Tyres will be working closely not just on the competition circuits, but away from them in the commercial environment too.

In terms of racing, Maxxis will be backing all officially supported Kawasaki Motors UK race teams including GBmoto Kawasaki in British Superbikes, Pendrich Kawasaki in the MX2 British Championship and also the company’s renowned and highly successful official youth team, Kawasaki Team Green.

In concert with this, Maxxis will be working closely with the Kawasaki dealer network in order to further promote their comprehensive range of road and off-road motorcycle tyres to the wider public.

With a long term deal in place - including support from Motorex lubricant products -  via their UK distribution centre, Bickers plc, Kawasaki are looking forward to great success moving forward both on track and in the retail arena.

Mark Spiller, Marketing and Brand Development Manager for Kawasaki Motors UK commented:

“We have enjoyed support from Maxxis for many years, and it has resulted in combined benefits such as the joint support for the Chris Walker Race School using Maxxis tyres on its Ninja ZX-6R track machines. To finally have this commercial partnership launched is fantastic news for both companies, and we are anticipating great success in the years to come”.

Derek McMartin, Managing Director of Maxxis Tyres UK added:

“We are very excited to be working so closely with such a major manufacturer as Kawasaki. Our existing relationship with them has been very fruitful. Extending this away from the race track and into the business environment is something very important to us, and something we look forward to seeing evolve”.

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