21 July 2017

Maxxis has recently introduced a new social media initiative, aimed at helping stockists around the country to tap into the power of Facebook. The initiative was introduced to educate dealers on the merits of utilising social media effectively, and advise on the best ways to use the platform to support increased sales.

As a part of the offering, dealers receive:

  • Artwork assistance and guidelines on how to create the most engaging and relevant content for their business
  • Artwork and social media post templates, designed to push products centred around the tyres the dealer thinks need extra promotion
  • One month where Maxxis will manage the dealer’s social media page content, and advise on post ideas going forward
  • Additional support and advice on running social media pages, and Facebook advertising options

Commenting on this, Maxxis’ marketing manager, Nikki McCluney, said: “It’s important that dealers are moving forward with the times, and really making the most of the social trends that carry commercial advantage. Facebook is a widely-used platform that has great potential for dealers to promote their business and engage with customers. As with all things in life, it’s easy when you know how, which is why we want to share our expertise with dealers so they can reap the long-term benefits social media has to offer.”

Maxxis’ social media scheme is currently available to all Maxxis dealers, at no cost. If you feel your business could benefit from a social media makeover, please contact your local Stapletons’ representative. If you’d like to know more about the benefits of being a Maxxis dealer, please complete the form on www.maxxis.co.uk/stockist-centre/become-a-maxxis-stockist.  

Customer Testimonial:

Jan Darcy from The Garage in York:

“Before signing up to the initiative, we shared responsibility of the social media pages amongst the team, and updates were posted on a random basis. In this day and age, it is so important to have a social media presence, and this initiative has definitely boosted our confidence when using the likes of Facebook. We are slowly experimenting with different posts and posting times, to see what our customers like and engage with the most.”

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