This year Maxxis is celebrating its 50th year of business. Originally founded in Taiwan in 1967 as a bicycle tyre manufacturer, the last half a century has seen the company steadily become a global name. Although starting off as a small business, Maxxis is now recognised as a top ten global tyre manufacturer, and the largest manufacturer of bicycle tyres in the world.
Since its inception, Maxxis has expanded its product range tremendously; entering multiple new markets and steadily growing a loyal brand following. Once specialising solely in bicycle tyres, Maxxis now produces tyres for motorcycles, cars, 4x4s, light trucks, trucks and buses, ATVs, lawn and garden products, race karts, industrial vehicles, and trailers. And that’s not the only expansion the manufacturer has undergone over the last 50 years. With demands for Maxxis tyres all over the globe, the company now distributes its products to over 170 countries worldwide, justifying the need for more than 30,000 members of staff operating in Taiwan, China, Thailand, Vietnam, USA, Canada, Great Britain, Germany, Holland, Japan and Dubai.
Despite catapulting into the global sensation that it is today, Maxxis still manages to stay true to its humble beginnings and family values; remaining faithful to its original mantra of creating and retaining lifelong customers, by providing the best products and the finest service. Committing itself to meeting this expectation, Maxxis has invested heavily into its research and development operations; opening five research facilities around the world.
Maxxis UK’s Managing Director, Derek McMartin, said: “I am so proud of what Maxxis is today. When the company originally opened its doors as a small bicycle tyre manufacturer 50 years’ ago, no one could have guessed just how big it would become. Of course, you dream that your company will achieve global success, but not many are able see that become a reality. I am so proud to have been a part of that and thankful to our network of dealers up and down the UK, and indeed across the globe, who took the leap of stocking Maxxis tyres and have never looked back. We wouldn’t be where we are today without our loyal, pro-active and highly skilled dealer community. Here’s to the next 50!”
Maxxis will be celebrating its 50th anniversary throughout 2017 with competitions and giveaways to help dealers promote and sell Maxxis tyres to consumers.