Hundreds of thousands of motorcycle fans and industry heavyweights from around the world gathered in Cologne, Germany at the start of October for the five day Intermot exhibition. Making the most of the captive audience, tyre giant Maxxis took the opportunity to showcase its latest sports touring motorcycle tyre, the Supermaxx ST, for the first time to the German aftermarket.
The Supermaxx ST tyre launched at the end of 2015 and has since been showcased to motorcycle enthusiasts at key motorcycle trade events, including EICMA in Italy and the Motorcycle Trade Expo in the UK. And this year’s Intermot exhibition proved to be just as pivotal as managing director, Derek McMartin confirmed:
“To be able to head to Intermot with our latest motorcycle tyre, which complies with homologation self-accreditation standards in Germany, was fantastic and marks yet another key milestone for us. We received a huge amount of interest in the Supermaxx ST at other shows across the continent and Intermot was no different. It’s clear our messages about quality, value-for-money and uncompromised performance are really starting to get through to riders and prospective dealers alike, which is great to see and certainly reflected in the surge in demand we’re currently experiencing.”
As well as showing off the Supermaxx ST tyre for the first time to the German market, Intermot was also the launch pad for the unveiling of Maxxis’ brand new EU website, which has been designed specifically with continental customers in mind.