As part of Maxxis’ plans to grow its presence in the European passenger car tyre market, the tyre giant recently held a European distributor conference in Marbella, Spain.
As part of Maxxis’ plans to grow its presence in the European passenger car tyre market, the tyre giant recently held a European distributor conference in Marbella, Spain. The gathering took place in mid-September and welcomed some of the continent’s leading names in tyre distribution, with over 14 EU countries represented, along with delegates from both China and Taiwan.
In addition to offering key distribution partners the opportunity to put the pedal to the metal on the iconic Ascari racing circuit, testing out some of the firm’s latest product innovations in the ultra-high-performance passenger car segment, several seminars and workshops also took place. The aim of these sessions was to help distributors capitalise on the quality, value and performance offerings associated with the Maxxis brand and better support dealers to benefit from the consumer appeal and generous profit margin opportunities available across all Maxxis tyres.
Hinting at the launch of a new ultra-high-performance passenger car tyre during the first half of 2018, and on the back of solid EU sales growth for 2017, Derek McMartin, Maxxis International’s managing director, believes the conference was the perfect platform to help further accelerate progress in the continental market. He said: “We’ve had a very strong year across Europe, and forecasts for 2018 are in great shape too, thanks to both our dedicated distributor and dealer networks and a robust offering catering to the demands of cash-conscious yet quality-focused motorists.
“We’ve got a number of hugely exciting announcements to make soon, relating to both new European original equipment contracts and the launch of a next generation UHP tyre, so connecting with our distributors and laying the foundations for closer, more aligned operations, as demand for Maxxis continues to increase across the continent, is vital. Watch this space as 2018 is going to be a great year for Maxxis, its distributors and, of course, the backbone of the brand, its dealers.”