Italian Job: Maxxis Showcases Enhanced Motorcycle ATV Range at EICMA

11 December 2015

Following the launch of the Supermaxx ST Sports Touring Tyre earlier in the year, Maxxis Tyres revealed its latest and newest motorcycle and ATV range to Italian motorcycle enthusiasts at one of the country’s most notable motor exhibitions, the EICMA show – held between 17th and 22nd November.

With an exhibition stand incorporating a to-scale Lego model of the Dakar Rally Vehicle, a fully loaded quad bike and audio visual displays showing the Chris Walker Supermaxx ST tyre development video; Maxxis received unprecedented levels of interest from visitors at the show. To encourage greater engagement and direct visitors to the stand, the Maxxis Babes were out in full force, handing out giveaways and representing the brand in the iconic Maxxis Orange.

Showcasing 28 different tyres in the Maxxis motorbike and ATV range, there was something for everyone to enjoy at the show as Maxxis managing director, Derek McMartin explains: “The Maxxis stand at EICMA was a total head turner. Jam packed with engaging displays to draw visitors into the area and help them experience our new tyre ranges in an entertaining format. The level of interest in the Supermaxx ST range surpassed our expectations and demonstrated how the brand is gaining traction on the continent.”

The EICMA Show, organised by the country’s National Association of Bicycles Motorcycles and Accessories, has been an important event in the motorcycle calendar in Italy for over a century and attracts both B2C and B2B visitors.  For more information please visit: http://www.eicmausa.com/home.html

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