Sports Action them for Maxxis 2012 Calendar
Under: Maxxis News on
03 January 2012
If you're looking for sports action you'll certainly find it
with Maxxis in 2012. The tyre manufacturer has responded to
positive trade feedback for its '2 in 1' calendar by showcasing its
sports sponsorship activities around the world and creating a
Maxxis Babes calendar which also picks up the sporting theme.
Maxxis believes that a strong sponsorship programme is essential
to recruiting and keeping lifelong customers, and because it is
active in such a wide range of sports, young people can get to know
the brand long before they learn to drive.
For 2012 the Maxxis corporate calendar is therefore an
action-packed journey through drifting, motocross, British
Superbikes, off-road racing, cycling, karting, rock crawling and
ATV racing. Each leaf features an individual image or montage
of action shots which reinforce the scope of Maxxis' sponsorship
and its highly successful partnerships with global events like the
Australian Open Tennis Championship plus Maxxis-sponsored teams,
including Liverpool FC and Team Japspeed, and sportsmen at the top
of their game.
The Maxxis Babes calendar has an international flavour, as it
features not only the girls who worked with Maxxis in the UK during
2011, but also girls chosen to represent the brand in South
America. The Latino Babes are pictured in a number of
striking poses, while the UK girls are shown doing what they do
best - raising awareness of Maxxis products at car shows,
exhibitions and Maxxis-sponsored series like the Maxxis British
Drift Championship and the ACU Maxxis British Motocross
Championship.
"We've had some terrific feedback about our calendars over the
past couple of years with tyre retailers telling us how much they
like the '2 for 1' concept, so we hope the mix of Maxxis Babes
photographed in the UK and overseas, plus worldwide sports in which
Maxxis has a major sponsorship presence will prove popular in
2012," says Maxxis International UK's managing director Derek
McMartin.
The Maxxis 2012 calendar will be available through the UK's
largest tyre distributor, Stapleton's Tyre Services - which takes
on exclusive distribution rights for Maxxis car, van and 4x4 tyres
from January 2012 - and Bickers, the motorcycle division of Maxxis
International UK.
Selected pages from the corporate 2012 calendar and the new
Maxxis Babes offering will soon be available to download as free
desktop wallpaper from www.maxxis.co.uk.
For further information on Maxxis tyres take a look around the
tyre section of this website alternatively for car, van and 4x4
tyres contact Stapleton's on 0870 60 54321 or visit
www.stapletons-tyres.co.uk.
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