Maxxis unveils 2010 Rewards programme
Under: Maxxis News on
19 January 2010
Following the highly successful launch of the Maxxis
Rewards national promotion last year, tyre manufacturer
Maxxis has unveiled an exciting new programme for
2010, which will be rolled out in conjunction with Grouptyre - the
country's leading independent tyre wholesaling operation and
exclusive Maxxis distributor in the UK.
The 2010 Maxxis Rewards once again features a
VIP trip as the main prize. Based on the volume of
Maxxis car, van and 4x4 tyres they buy within the
promotional period, the top 15 dealers will win a holiday in
Shanghai, China's largest city and the world's largest cargo port,
which will include an exclusive tour of the Maxxis
factory in Kunshan.
Situated on the mouth of the Yangtze River, Shanghai was the
first Chinese city to be opened up to foreign trade in 1842 and is
today a cosmopolitan centre of culture and design. The Bund and
City God Temple are among its historical landmarks, while other
'must see' attractions include the Oriental Pearl Tower and the
Shanghai World Financial Centre - the world's third tallest
building at 1,614 ft.
The Maxxis Kunshan facility is one of the
biggest tyre plants in the world, with a manufacturing capacity of
46,000 tyres a day. The lucky 15 retailers will be among the first
to visit it and ride the new 4.5km test track, which has been
developed to support Maxxis International's OE
commitment.
The Maxxis Rewards 2010 programme runs until
the end of September and is open to UK-based official
Maxxis car tyre stockists. It will again include a
series of prize draws, into which participating companies are
automatically entered, and each quarter 13 lucky dealers will win a
superb prize. Last year the winners were presented with TVs, gift
vouchers, an iPod/Wii-based entertainment package and a Christmas
hamper.
Retailers who register to take part will also have the chance to
earn Argos vouchers and Maxxis merchandise,
including a new range of promotional clothing for their staff.
Meanwhile, a unique bonus has been introduced in the form of a
special football challenge. Courtesy of Liverpool FC, dealers will
have the chance to represent one of the 'world teams', with players
selected from tyre retailers and Grouptyre members.
"The phenomenal success of last year's Maxxis
Rewards programme meant there was little doubt it would
roll over into 2010, but with a truly exceptional main prize on
offer and so many opportunities to win, it really is a tyre trade
promotion not to be missed," says Grouptyre sales director Paul
Hollows.
"Essentially, the programme will operate as it did in 2009, and
the more Maxxis tyres retailers buy over the
coming months, the greater their chances of winning a top
prize."
Dealers can find further information about the Maxxis
Rewards programme on the Grouptyre website at www.grouptyre.co.uk/promo/maxxis-rewards/ and
then sign up with their local Grouptyre business development
manager.
"The response to the Maxxis Rewards was way
beyond our expectations and we are delighted to be continuing it
this year to thank our Maxxis Centres of
Excellence for their support and to encourage retailers to
take a close look at the benefits Maxxis has to
offer when choosing their value brand," says Maxxis
International UK's managing director Derek McMartin.
Maxxis PCR tyres are available exclusively
through leading independent wholesaler Grouptyre. Contact Grouptyre
on 01928 706166 or visit www.grouptyre.co.uk or www.maxxis.co.uk for further
details.
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