Maxxis to sponsor Australian Open
Under: Maxxis Sport on
24 November 2010
Tyre manufacturer Maxxis has signed a two-year deal to sponsor
the Australian Open,the largest sports event in the southern
hemisphere and the first of the Grand Slam tournaments each
year.
In addition to being an Official Sponsor of the first
Grand Slam event of the calendar year, Maxxis will be the Official
Tyre of the Australian Open, which next takes place in Melbourne
from 17-30 January 2011.
Under the terms of the deal Maxxis will have signage on
Rod Laver Arena (Centre Court) and will be entitled to use the
Australian Open logo in marketing materials and promotional
activities. The sponsorship gives Maxxis exposure to
consumers around the world with the event broadcast in 157
countries in 2010, drawing an audience estimated at more than half
a billion people. The tournament also attracts a large
spectator audience, with this year's Australian Open welcoming more
than 653,000 tennis fans.
Last year Roger Federer beat Britain's Andy Murray to win
his fourth Australian Open crown. Serena Williams collected her
fifth. The trophies have some of the greatest names in tennis
history etched on them including Rafael Nadal, Pete Sampras, Rod
Laver, Ken Rosewall, John Newcombe, Andre Agassi, Roy Emerson,
Margaret Court, Steffi Graf, Martina Navratilova and Evonne
Cawley.
Maxxis is delighted to sponsor such a prestigious sporting
event, which is popular around the world, and looks forward to
seeing some of the world's best tennis players compete in the
Australian Open in 2011 and 2012.
Maxxis International has supplied high quality tyres to
both original equipment and aftermarket customers for over 43
years, with a product range that includes tyres for automotive,
light truck, motorcycle, ATV, bicycle, turf and industrial
use. The company has operations in Asia, Europe and North
America and its products are distributed in approximately 170
countries.
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