Maxxis to Sponsor 2010 British Drift Championship
Under: Maxxis Sport on
05 March 2010
Tyre manufacturer Maxxis has signed up as title
sponsor of this year's British Drift Championship (BDC) - a
five-round series plus a stand alone team competition which aims to
represent the best in multi-class drifting throughout.
Since the organisers are bidding to involve a larger
international field of drivers across all classes, the 2010
Maxxis British Drift Championship will include both
demanding 100mph tracks and smaller, more technical venues.
Some of the circuits are established favourites among the drivers,
like Lydden Hill in Kent, but the series is also travelling to some
new, high profile locations.
The 2010 Maxxis British Drift Championship calendar is:
|
Round 1 (Pro & Semi-pro)
|
Silverstone Stowe Circuit/IST Show
|
April 10-11
|
|
Round 2 (Semi-pro)
|
Llandow Circuit, South Wales
|
May 1
|
|
Round 2 (Pro)
|
Silverstone Main Circuit/JST Show
|
May 23
|
|
Round 3 (Pro & Semi-pro)
|
Lydden Hill, Kent
|
June 19
|
|
Round 4 (Pro & Semi-pro)
|
Donnington Park
|
July 10
|
|
Round 5 (Pro & Semi-pro)
|
Knockhill, nr Dunfermline
|
Sept 25-26
|
This season marks the running of BDC events on Silverstone's
Stowe Circuit and at Knockhill Racing Circuit for the first
time. The season opener at the home of British motorsport
will be one of the main attractions at the popular International
Styling and Tuning Show, while Knockhill - Scotland's national
motorsport centre famous for its spectacular curves and crests -
will host the championship decider.
The competition at Donington Park is certainly one for drift
fans to relish, but it is the return to Silverstone's main circuit
- a major coup for the organisers - and a tie up with the JTS Show
which means the professional drivers will be setting their sights
on winning round two of the Maxxis British Drift
Championship!
Extra excitement will be generated by the British Drift Team
Championship, which returns as a one-off event from August
6-8. Taking place at the Norfolk Arena in Kings Lynn - a
purpose-built oval which is the smallest, but most technical, track
on the BDC calendar - the team competition is part of what is being
billed as a three-day 'drift extravaganza' and includes a full day
of practice plus a multi-class Top 32 drift event.
In addition to ensuring the drivers are tested and judged across
all aspects of drifting competition, the venues have been selected
to offer spectators a safe, yet close-up view of the action.
The paddock will once again be arranged in such a way that fans are
encouraged to interact with teams, drivers and sponsors, so as to
continue the informal atmosphere that prevailed last season.
All competitor cars will feature Maxxis
windscreen banners and at each round there will be trackside
hoardings and a branded podium along with the
Maxxis inflatable arch and hospitality unit.
Maxxis British Drift Championship
advertising will appear in key consumer titles, including Banzai,
Total Nissan, EVO and Japanese Performance, while event web posters
will be developed for the major drift related forums.
The Maxxis Babes will attend all the events,
mingling with fans and giving away Maxxis T-shirts
and caps plus flyers for the drivers to autograph.
Photographs and blogs about their BDC exploits will then appear on
the girls' own website, www.maxxisbabes.com.
"Our decision to sponsor British and Irish drifting as a way of
promoting the Maxxis brand to an audience of
performance car enthusiasts was rewarded by some superb results
last season, particularly in the BDC where Team Japspeed driver
Steve Biagioni lifted the title and his team mates Danny Eyles and
Shane Lynch finished runner up and fifth respectively. We are
delighted to increase our support in 2010 by taking over as title
sponsor of 's premier drifting series," says Maxxis
International UK's managing director Derek McMartin.
"The BDC has come a long way since its inception just three
years ago, attracting the highest calibre of teams and
drivers. They are very definitely out to win, yet many within
the sport have remarked on the camaraderie that exists between
competitors and fans as a positive development. We look
forward to seeing the very best of Britain's drift talent chasing
top honours in the Maxxis British Drift
Championship".
Maxxis PCR tyres, including the MA-Z1
Drift tyre, are available exclusively through Grouptyre,
the 's leading independent tyre wholesaler. Contact Grouptyre
on 01928 706166 or visit www.grouptyre.co.uk or www.maxxis.co.uk
for further details.
Back to the News Archive