Maxxis takes to the ice to promote its range in Norway
Under: Maxxis Sport on
12 August 2011
Tyre manufacturer Maxxis has teamed up with one
of Norway's top ice hockey clubs to raise the profile of the brand
and promote its range of PCR, van, SUV and motorcycle tyres.
The official Maxxis distributor in Norway, Gummi
Centralen AS, has signed a two-year deal to sponsor the Frisk Asker
Tigers. The club competes in GET, Norway's premier ice hockey
league, which it has won eight times.
The sponsorship will help to increase awareness of Maxxis in
Norway, since ice hockey is the country's second-biggest spectator
sport (after football) and attracts a huge following, with
approximately 100,000 people tuning in to the televised games.
As part of the arrangement the Maxxis distributor enjoys
exclusive broadcast rights with TV channel TV2 and there is high
brand visibility at the Askerhallen arena, with banners around the
stadium, pre-match on-ice presentations and branding on the club's
official website and players' shirts.
As part of the VIP hospitality available some of the Frisk Asker
Tigers players meet up with Maxxis guests before and after home
games. Gummi Centralen AS also reinforces the sponsorship
deal on its website and in its marketing communications, including
customer newsletters and the new winter price list.
Despite injuries to top players during the
2010-2011 season the Frisk Asker Tigers finished in a creditable
seventh place and many of its promising younger players took
advantage of the opportunity to compete at the highest level.
It is part of the club's strategy to develop local youngsters and
turn them into future players for Norway's national team.
Next season Gummi Centralen AS is planning to maximise the
sponsorship deal with further on-ice promotions at the Askerhallen
arena plus tyre displays in the VIP hospitality suite, Maxxis cap
giveaways and special product offers.
Maxxis has been supplying high quality tyres to both original
equipment and aftermarket customers since 1967 and its product
range includes tyres for automotive, light truck, motorcycle, ATV,
bicycle, turf and industrial applications. The company has
operations in Asia, Europe and North America and its products are
distributed in approximately 170 countries.
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