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Maxxis is a star performer in national drift series Under: Maxxis Sport on 19 October 2010

Posting wins in both wet and dry conditions and generating plenty of the all-important smoke that enables competitors to notch up valuable extra points, the Maxxis MA-Z1 Drift tyre was among the star performers in the 2010 Maxxis British Drift Championship.

 More than 60 of Europe's finest drift drivers contested the five-round series, which was decided during a nail-biting final event at Knockhill and saw Phil Morrison in the Driftworks S15 crowned champion by a three point margin. The opening round was a major part of the hugely popular International Styling and Tuning Show (ISTS) - one of the biggest events in the modified car and tuning marketplace - and the teams put on a superb display around Silverstone's legendary Stowe complex, which is traditionally used for single-seater racing.  An on-form Morrison made his intentions clear from the outset, seeing saw off the challenge of BDC veteran Simon Perry in the R33 GTS-T, while Danny Eyles of Maxxis-sponsored Team Japspeed claimed the final podium spot ahead of team mate Paul Smith.

In round two the Maxxis MA-Z1 Drift tyres were out in front, soaking up the track heat to give maximum grip.  The final was a closely fought battle for the top spot between Danny and Team Japspeed team mate Shane Lynch, with the judges eventually ruling in Danny's favour.  The series moved to Lydden Hill for round three, where the teams had to contend with a mix of torrential showers and bright sunshine, and once again the MA-Z1 Drifts were superbly consistent.  So much so, that Shane Lynch was able to clinch victory and with it the championship lead in the Pro Class.

Then it was on to Donington Park, where the organisers created a testing circuit on the Launch Pad's smooth tarmac.  Again the Maxxis tyre coped better than the competition, both with the hot weather and the heat levels generated by the challenging track layout, as 2009 European Drift Champion Mark Luney demonstrated some superb skills to post the win - his first in the Maxxis British Drift Championship - and lead the series going into the final round.

 For the championship finale at a sun-drenched Knockhill there were just a handful of points separating the title contenders, so the stage was set for a thrilling climax to the season.  Unfortunately, Luney's Supra suffered an engine failure, while Morrison triumphed over Lynch and Declan Munnelly to set up a final against Eyles who, in a major upset, powered through against Simon Perry.  After another excellent demonstration of his skills, Morrison won the round and clinched the title by just three points from Perry, with Munnelly in third.

 Just 21 points covered the top six and while outgoing champion Steve Biagioni suffered teething troubles with the new 500bhp Subaru Impreza WRX, his Team Japspeed team mates

Shane Lynch and Danny Eyles put in some excellent performances to finish joint fourth (with fellow Maxxis runner Mark Luney) and sixth respectively.

 "Sponsorship from Maxxis undoubtedly enabled the series to move up a gear in 2010," said series spokesman and Team Japspeed owner Paul McCallum.

 "We had all the major drift teams/drivers on board so there was a really strong field for both the Pro and Semi-Pro classes, and the sheer variety of car and engine setups made for some really close season long battles and a hugely exciting championship - for both competitors and fans - which went right down to the wire.  The Maxxis MA-Z1 Drift tyre proved its credentials yet again, as it coped brilliantly with the different tracks and everything the British summer could throw at it.  We can't wait for 2011!"

 Maxxis ACU British Motocross Championship

In March Maxxis signed up as title sponsor of the ACU British Motocross Championship for three more years, taking the deal through to 2013 and giving the sport a major boost by providing one of the world's strongest and most exciting national series with a stable basisfor growth.

 For this year's eight round series the organisers brought in a new Superpole and three race per day format - an innovative move which made consistency the key to success.  Torrential rain and running water across the track meant the final round at Shropshire's Hawkstone Park had to be called off so, based on the standings after seven events, Evgeny Bobreshev (CAS Honda) was declared the MX1 class champion and Zach Osborne (Bike It Cosworth Yamaha) won the MX2 class.

 Maxxis also sponsored two factory teams in the series in 2010: Maxxis Henderson Insurance LPE Kawasaki, the official motocross team of Kawasaki Motors UK, and the Samsung Maxxis Yahama team.  In the MX1 class 18-year old Ben LaMay riding for Samsung Maxxis Yahama finished thirteenth of a 46-strong field, just ahead of Gert Krestinov, the 20-year old rising star from Estonia who joined the Maxxis Henderson Insurance LPE Kawasaki team this season.  In MX2 Maxxis sponsored riders Kristian Whatley on the KX250F and finished in sixth out of 45 riders with Samsung Maxxis Yahama's 20-year old South African Neville Bradshaw in seventh. 

Sixteen-year old Team Green rider Connor Walkley, who has been working with the Maxxis Henderson Insurance LPE Kawasaki team and has signed for them in 2011, had a highly competitive season which concluded with victory in the MXY2 championship.

 British Superbike Championship

This year Maxxis partnered MSS Colchester Kawasaki, the official Kawasaki British Superbike team, with sponsorship designed not only to support the further development of the team, but also to aid the development of future Maxxis products. 

 With a double victory at the final race of the season at Oulton Park, which was attended by some 45,000 fans, Honda's Ryuichi Kiyonari took the 2010 British Superbike Championship and his third crown.  Over the 12 rounds MSS Colchester Kawasaki riders Gary Mason and

Simon Andrews put in some solid performances to finish in 12th and 13th position respectively out of a 47-strong field.

 Isle of Mann TT Races

Maxxis was the Official Tyre Partner of the famous Isle of Mann TT Races.  This is another sponsorship initiative which is part of the company's ongoing commitment to support motorcycle sport and develop tyres to industry leading standards.  Branding of road racing legend

Ryan Farquhar's specially prepared Kawasaki Ninja ZX-10R Superbike in the Isle of Man TT, North West 200 and Ulster GP road races was also part of the sponsorship deal with MSS Colchester Kawasaki.

 Short Track UK

Maxxis began its association with Short Track UK four years ago, when Manchester-based Maxxis tyre distributor Triple A Racing supplied tyres to a number of competitors.  All riders have been using the Maxxis 19 inch DTR-1 flat track tyre since the start of 2009, when it was adopted as the control tyre of the ACU British Short Track Championship.  After another exciting season Aidan Collins, nephew of 1976 World Speedway champion Peter Collins, clinched the title with one round still to go after making it on to the podium in every race and posting four wins.    

Maxxis British Sidecar-cross Championship

In anther thrilling seven race series, reigning champions Stuart Brown and Luke Peters secured the title for an eighth time with 562 points.  The battle for the remaining podium places was hotly contested with Scott Wilkinson and David Keane winning out over Dan and Joe Millard by just one point and Andy and Tim Breacher in fourth.

 "Our sponsorship of the British Drift Championship and various motorcycle sports teams/events is not only helping with product development, but is also a major part of our ongoing brand awareness campaign designed to reach performance/tuning enthusiasts as well as our core motorcycling audience," says Maxxis International UK's managing director Derek McMartin.

For further information on Maxxis motorcycle tyres call Bickers, a division of Maxxis, on 01394 604040.

Maxxis high performance car tyres are available exclusively through Grouptyre, the UK's leading independent wholesaler.  For further information contact Grouptyre on 01928 706166 or visit  www.grouptyre.co.uk

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