Maxxis Returns to Sponsor 2011 British Drift Championship
Under: Maxxis Sport on
28 January 2011
After an exciting 2010 season, in which its purpose-designed
MA-Z1 Drift tyres scooped numerous wins and podium
places, Maxxis International aims to build on
these achievements and has renewed its deal as title sponsor of the
Maxxis British Drift Championship.
The new season gets underway at Donington Park on April 22/23
and the organisers promise 'adrenalin-fuelled high speed twin drift
battles' at a host of top circuits. 2011 sees just one key
change to the series format: the Semi Pro and Professional class
will each comprise five rounds, while a new Super Professional
class comprising six events has been added. All will run
alongside the traditional team competition.
The championship opener at Donington is sure to be a crowd
pleaser. Last year the Launch Pad played host to the tightest
of battles in both the Semi-Pro and Pro classes, with Mark Luney
taking a first win for the SATS/Cosworth Toyota Supra. Once
again the track will be designed to push drivers to the limit and
with its large open space the venue is an ideal for spectators.
Fans will also be able to get up close to the action when the
Maxxis British Drift Championship travels to the
Norfolk Arena for round 2. Drifting takes place at this
purpose-built oval in Kings Lynn over three days - from May 20-22,
with a full day of practice on the Friday and the finals run under
floodlights on the Saturday evening - and will incorporate the
annual BDC Triple Drift Team competition on the Sunday.
On July 2/3 the series makes a welcome return to the Teeside
Autodrome. Many aficionados consider this the perfect track
for drifting in the UK and it holds a special place in fans' hearts
as it hosted the first ever BDC event in 2008. For round 4
(August 20/21) the championship heads to Scotland and the popular
Knockhill Circuit near Dunfermline. This venue hosted the
spectacular final round of the 2010 season and since the cars
arrive at the blind entry to Seat Turn after a long run from the
start line, it is known for getting the adrenalin pumping.
September 4 sees the Maxxis British Drift
Championship join forces with top performance car event
TRAX, to provide a drifting spectacular at Silverstone. Round
5 of the Super Pro event will be the main attraction of the show
and will involve the best of the best drivers battling for honours
at the home of British Motorsport.
The championship decider (round 5 for the Semi Pro and Pro
classes and round 6 for the Super Pro drivers) takes place at the
Nissan factory in Sunderland on September 24/25. The venue is
a very special addition to the 2011 BDC calendar as it gives the
organisers a chance to create not only another bespoke circuit, but
also one which promises to push the boundaries of track design.
In addition to trackside advertising and the branded podium, all
cars taking part in the 2011 Maxxis British Drift
Championship will feature Maxxis
windscreen banners. Maxxis is ensuring it
will be highly visible at each round by taking its hospitality
unit, and a giant orange inflatable arch will once again be the
landmark feature in the pit lane.
The sponsorship deal incorporates Maxxis
branding of the official BDC website and Maxxis
British Drift Championship advertising in major consumer
magazines, while the Maxxis Babes will be in
attendance at each round, chatting with the crowds, posing for
photographs and handing out give-aways.
Fans will be able to keep up to speed with
Maxxis and its drifting activities in 2011 by
visiting the Maxxis website, Maxxis Tyres
(UK) on Facebook and www.maxxisbabes.com,
where the girls will be posting photographs and updating their
blogs.
"Since we began our association with the British Drift
Championship in 2009 it has really moved on, enhancing its standing
within the drift world as it successfully established itself as a
vehicle for the best in multi-class drifting throughout Britain,"
says Maxxis International UK's managing director
Derek McMartin.
"We are delighted to be back for a second year as title sponsor
of the series, which continues to attract the very best teams and
drivers while also managing to retain a certain informality which
makes the sport so popular with high performance enthusiasts.
"The revised format gives the most talented drift drivers in the
UK and Europe the chance to show off their skills, and with a
starring role at TRAX, 2011 promises to be a year to savour for the
Maxxis British Drift Championship".
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