Maxxis nominated for TAFF Award
Under: Maxxis News on
01 September 2010
Maxxis is nominated for a top tyre trade
award
Tyre
manufacturer Maxxis is in the running for a major industry
honour after being nominated for a prestigious Tyre and Fast Fit
(TAFF) Award. The Awards are presented annually by the National
Tyre Distributors Association (NTDA), which has been representing
the interests of tyre retailers since 1930, and are firmly
established as the trade's top accolades.
Maxxis is up
against Bridgestone, Goodyear, Michelin and last year's winner
Continental in the Industry Advertising Campaign category. The
company has been recognised for a raft of activities that have
captured the interest of the trade over the past 12 months,
including the Maxxis 100% advertising campaign, the national Maxxis
Rewards promotion, the launch of the Maxxis Babes website and its
wide ranging sports sponsorship.
The Maxxis
100% campaign is a global marketing initiative designed to convey
the concept of the Maxxis Triple 3 System: 100%
Service, 100% Quality and 100% Trust. In the UK
Solihull-based full service marketing communications consultancy JM
Bailey Communications was involved in an innovative campaign
comprising four full page, full colour advertisements, which have
been appearing in the tyre trade media since August
2009.
Last year saw
the launch of the Maxxis Rewards, a new dealer support
programme developed by Maxxis and Grouptyre, its exclusive
distributor in the UK, with the aim of building the manufacturer's
share of the UK's PCR market by developing key relationships,
especially with independent retailers. Such was its success that
Maxxis has rolled out an enhanced Maxxis Rewards programme for
2010.
Based on
their purchases of Maxxis car, van and 4x4 tyres, accredited
retailers have the chance to win a range of prizes in the quarterly
draws and to earn Argos vouchers and Maxxis merchandise, including
polo shirts. The top prize is a one week all-expenses paid trip to
the Far East plus a visit to a Maxxis facility.
Maxxis
International UK managing director Derek McMartin said:
"Initiatives such as the Maxxis 100% advertising campaign, the
Maxxis Rewards promotion, our improved corporate website and range
of point of sale and merchandising materials are helping us build
affinity towards Maxxis as we continue to develop the brand and
grow our Centres of Excellence network.
Meanwhile,
our sports sponsorship, especially the investment in football,
drifting and motocross, our joint promotional activities with Max
Power and the launch of the Maxxis Babes website are giving us
increased exposure among consumers and the opportunity to raise
awareness of our 'quality at a sensible price' message.
"To be
considered for the TAFF Industry Advertising Campaign award is an
achievement in itself and we would like to thank everyone who
nominated Maxxis."
Members of
the NTDA vote for the Tyre and Fast Fit Awards, although
non-members are also eligible to participate and the Association is
developing a dedicated TAFF website to open up the awards to a
wider voting audience. The results in all categories will be
announced at the TAFF Awards Dinner in Manchester on October
6.
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