Maxxis launches new mobile phone app
Under: Maxxis News on
07 December 2010
Tyre manufacturer Maxxis International is taking advantage of
the increasing functionality of smart phones and Internet
technology to promote its brand and will launch a mobile phone app
in the New Year.
Developed for Apple, Android, and Blackberry devices, the new
Maxxis app will enable people to research Maxxis products and get
the latest news about the Maxxis Babes and Maxxis-sponsored sports
events teams and drivers and its calendar of performance/tuning
shows.
The free to download app is being targeted at the performance
enthusiast marketplace and will enable fans to check which Maxxis
tyre is right for their car - searching by size, pattern or type in
much the same way that they would use the research facility
available on www.maxxis.co.uk
It will be possible to send an enquiry about the Maxxis range
and request a call back, while users can also locate their nearest
Maxxis retailer, since the app can employ a GPS signal to locate
the user if supported by the device.
Users of the new Maxxis app will get to know what's happening
with the Maxxis Babes. They can sign up to receive alerts,
enabling them to find out whenever the Babes update their blogs,
and can check where the girls will be throughout the
motorsport/performance show season.
The app will also enable fans to keep up to date with Maxxis and
its sporting activities. Users can access driver/rider and
team profiles and can opt to receive alerts about events, so they
will always know when the next Maxxis ACU British Motocross
Championship or BSB round takes place and will be able to access
the latest news about the Maxxis British Drift Championship - in
which the Maxxis-sponsored Team Japspeed drivers will be fighting
for the victor's spoils - as well as updates about Maxxis
activities at some of the UK's biggest performance/tuning
shows.
Setting details for a particular Maxxis-sponsored sport or
driver in their favourites, for example, will ensure users of the
new mobile phone app receive the information they specifically want
and that they are among the first to hear the latest Maxxis
news.
"The highly successful affiliation with Max Power magazine and
partnership with special-interest media company Future enabled us
to make major inroads in terms of generating brand awareness among
performance, styling and tuning fans," says Maxxis International
UK's managing director Derek McMartin.
"With the development of this new mobile phone app, we intend to
build on our achievements in 2010 by appealing directly to and
developing a greater affinity with those people who live and
breathe high performance sports, whether they prefer two wheels or
four."
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