Maxxis is a hit with Scotish performance enthusiasts
Under: on
25 August 2010
Tyre manufacturer Maxxis teamed up with Max
Power, UK's leading modified car magazine, to support the Scottish
Modified Show (Sunday, July 18), joining a convoy of performance/
tuning enthusiasts who journeyed from Peterborough to the Royal
Highland Centre in Ingliston, Edinburgh.
Billed as 'Scotland's biggest and loudest modified car
event' the seventh annual Scottish Modified Show did not
disappoint, with motorcycle and car stunts, 1,100 clubs/cruise
modified car stands, a display of custom hot rods, an auto jumble,
live music, go-karting, a large funfair and the Max Power Highland
Games Competition.
Maxxis has agreed an affiliation programme with Max Power which
is opening up opportunities to promote the brand to the lucrative
tuning, styling and performance sector and enjoyed a high profile
presence at the show with its striking hospitality unit and
inflatable arch providing a focal point. The glass-fronted
trailer unit incorporates a 12.5m x 8m awning, a separate stage
area, kitchen and an upper deck - which was dual-branded to
reinforce the partnership with Max Power - where guests enjoyed
great views of the action.
The ever-popular Maxxis Babes received a warm
welcome and handed out T-shirts and other promotional items as they
mingled with the crowd and chatted and posed for photographs.
"Our tie up with Max Power is helping to position us as a key
supplier to the growing number of people who live and breathe
modified cars and the Scottish Modified Show provided us with an
ideal platform to promote our products, including the MA-Z1
Drift which has proved itself a star performer during this
year's Maxxis British Drift Championship, and
highlight how Maxxis delivers quality and
reliability at a sensible price," says Maxxis International
UK's managing director Derek McMartin.
For further information on Maxxis high
performance tyres contact leading
wholesaler Grouptyre, exclusive distributor of
Maxxis PCR tyres in the UK, on 01928 706166 or www.grouptyre.co.uk
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