Maxxis Celebrates more Autosport Success
Under: Maxxis News on
25 January 2012
Tyre manufacturer Maxxis is celebrating another successful
Autosport International, after performance car enthusiasts
gravitated to its stand throughout the four-day show and what began
as very positive feedback was translated into genuine sales
Maxxis International UK's managing director Derek McMartin says:
"During our first visit to Autosport International last year our
aim was to generate greater awareness by telling people all about
the Maxxis brand.
"This time, alongside the more familiar Maxxis car, van, 4x4 and
motorcycle tyres, we showcased a number of our specialist sports
products, which are competition proven in racing and rally series
throughout Asia and South America, to help get across the fact that
there is a Maxxis tyre for practically every automotive
"This approach meant we needed a major presence at the show and
we are delighted that the inherent demand we witnessed has
translated into sales opportunities, which we are now busy
Among the new Maxxis products on display were the high
performance PRO R1, developed in conjunction with ExxonMobil
Chemical, and the ZPRO, plus the new MCV3 van tyre. The
latest 4x4 tyre is the AT980 and Maxxis has also enhanced its range
with the RC1, which has been specifically developed for competition
As well as exhibiting its latest product line up at Autosport
International, Maxxis unveiled the new SATS Cosworth drift car and
announced an extension to its title sponsorship of the Maxxis
British Drift Championship for a further three years. The
company also revealed an exclusive new sponsorship deal with
current British Superbike champions Swan Yamaha and Tommy Hill.
However, it was the popular Maxxis Babes and the new BabeMobile
which arguably proved to be the biggest draw. The camper van
- which features a striking livery designed by one of the girls'
many fans and is set to travel around the UK as the Babes promote
Maxxis at this year's drift, motocross and British Superbike
events, as well as some of the country's top car shows - is
believed to have been one of the most photographed vehicles at
Autosport International. In fact, it caused such a stir that
a number of enthusiasts even offered to buy it!
"Overall, Autosport International 2012 was a major success for
us," adds Derek McMartin.
"The sheer number of people on the stand proves that more and
more performance car enthusiasts know about us and that Maxxis has
grown considerably in popularity. The fact that they were
excited by what they saw, and that our products were so well
received, means we must make sure our marketing strategy enables us
to capitalise on the interest we are generating."
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