Maxxis Asian and African Conference
Under: Maxxis News on
12 July 2012
Representatives from Maxxis subsidiary companies and
distributors assembled in Pattaya, Thailand from June 25-27 for the
inaugural Maxxis Asian and African Distributor Conference with the
aim of generating and sharing ideas to drive the tyre
manufacturer's business forward.
Companies responsible for the distribution of Maxxis tyres
across the Middle East, Africa and South and South East Asia were
invited to attend the conference and delegates travelled from
Bahrain, Iran, Iraq, Jordan, Qatar and the United Arab Emirates;
Bangladesh, Pakistan and Sri Lanka; Algeria, Cameroon, Egypt,
Kenya, Nigeria and South Africa; and Indonesia, Vietnam, the
Philippines, Singapore and Malaysia.
Taking the theme 'Rev It Up - Beyond All Limits', the conference
highlighted the need for all Maxxis partners to play a vital role
in 'creating momentum, overcoming current limits and achieving
Maxxis President, Dr Wally Chen, opened the conference at a gala
dinner and went on to talk about the Maxxis family and how Maxxis,
with the support of its employees, suppliers and distributors, has
undergone major growth in recent years. Dr Chen then
presented his Triple 3 concept, which is the cornerstone of the
Maxxis business strategy. The model not only sets out the
approach required to deliver 100% Quality, 100% Service and 100%
Trust, but also determines how this platform will drive Maxxis
forward by enabling it to achieve its three core strategic
objectives: to grow, to be global and to be innovative.
The seminar programme comprised a series of presentations -
including technical briefing sessions, new product updates and
announcements regarding Maxxis corporate strategy and marketing
plans - from Maxxis companies in the UK, USA, Thailand, Iran and
Egypt, plus partners in Malaysia and the Philippines. All the
business sessions were designed to help Maxxis distributors create
breakthrough strategies to grow their markets against a backdrop of
difficult ongoing economic trading conditions.
The conference schedule also included a guided tour of the
Maxxis factory in Rayong, which is the blueprint for the
development of new Maxxis plants in China. The facilities
have been upgraded and expanded recently to meet increasing demand
from OE partners, including vehicle manufacturers in Thailand,
India and Indonesia, and the aftermarket.
Lenny Lee, director, sales and marketing at Maxxis
International, said: "We are delighted that so many of our partners
in the Middle East, Asia and Africa were able to join us for this
important conference and very much value their input into the plans
that will not only determine our strategic direction across Africa
and Asia, but will also support their own efforts to develop
business in key markets."
On a lighter note, delegates were also able to enjoy the 2012
Maxxis Football Cup, held at Pattaya K-Football Stadium.
Maxxis sees this kind of sporting event, like the highly successful
friendly football match played in June last year by Maxxis Thailand
and dealers from Iran, as a good way of strengthening ties and
boosting morale. Playing 30 minutes each way in the Cup
games, Maxxis Thailand 1 against Maxxis Iran ended in a 5-5 draw
and then Maxxis Thailand 2 managed a 5-3 win over Maxxis Egypt.
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