Maxxis appoints Stapletons as its new distributor
Under: Maxxis News on
22 September 2011
Tyre manufacturer Maxxis has agreed a new
distribution agreement with Stapleton's Tyre Services. The
UK's largest tyre distributor will begin supplying Maxxis products
from October 1 and an exclusive distribution arrangement will
commence in January 2012.
Maxxis is pursuing ambitious growth and brand development plans
and to achieve these it is committed to improving range
accessibility in the UK. It has agreed the deal with
Stapleton's, which has been one of UK's largest distributors to the
specialist tyre retail trade and franchised dealer sector for over
70 years, as the wholesale partner to provide the full range of
Maxxis car, van and 4x4 tyres in a full range of sizes to retailers
throughout the UK.
"Stapleton's enjoys a well-earned reputation for focussing on
productivity and efficiency to ensure its customers receive a high
quality, reliable service, and as a result it has developed some
extremely important long-term customer relationships," says Maxxis
International UK's Managing Director Derek McMartin.
"Stapleton's has the national infrastructure needed to ensure
Maxxis products are readily available to all retailers, and we look
forward to working with its highly knowledgeable and experienced
regional sales support and business development team to increase
our share of the UK tyre market by delivering attractive business
growth and profit opportunities for all dealers who sell the Maxxis
brand."
Stapleton's offers a comprehensive support package which will
ensure that retailers who buy Maxxis through the company are
rewarded for their loyalty. Benefits include preferential
purchasing prices, in-store marketing support, substantial margins
and personalised rebate schemes, while every Stapleton's customer
also has their own dedicated account manager.
Under the new distribution arrangement,
retailers who purchase Maxxis car, van and 4x4 tyres from
Stapleton's will be eligible to participate in the Maxxis Rewards
scheme and could be in with a chance of winning some superb prizes
- including a two-centre VIP trip to Thailand with a guided tour of
a Maxxis factory - as well as point of sale items and the latest
Maxxis promotional clothing.
Stephen Childs, Head of Range Planning & Marketing for
Stapleton's, says: "Maxxis is a well-renowned, quality brand with
one of the most comprehensive size ranges in the industry. We
are delighted to be working with such a prestigious brand and we
look forward to increasing the accessibility of the product to the
market and our customers alike."
The Maxxis Rewards programme runs from 1 October 2011 to 31
March 2012. To register or for further information contact
Denise Prout at Maxxis International UK on 02476
214477 or go to www.maxxis.co.uk/rewards.
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