Maxxis announces Swan Yamaha BSB partnership
Under: Maxxis News on
18 January 2012

Swan Yamaha took the wraps off their 2012 British
Superbike on the Maxxis stand, on Thursday, at the Autosport Show
and reigning champion Tommy Hill and new teammate Ian Hutchinson
were on hand to kick-start the new season.
Hill will defend his 2011 MCE British Superbike title, which he
won in fine style at Brands Hatch in October, while Isle of Man TT
legend Ian Hutchinson will make a return to racing, competing in
not only BSB but the three major international road races which
comprise the Northwest 200, the TT and the Ulster Grand Prix - all
with the backing of new sponsors Maxxis.
"We are delighted to embark on another season in BSB with the
addition of Maxxis as one of the team's main sponsors. SMR has been
working behind the scenes since the end of the 2011 season to
secure the partnership with Maxxis, a relationship that is aimed to
deliver success both in the BSB Championship and the IOM TT. We
have two of the most committed riders in the country and we are as
determined as ever to deliver top results for Maxxis and our other
team partners," said team owner Shaun Muir.
Hill added: "At the end of last season after winning the title I
was speaking to different teams and looking at the different
championships, but I knew I needed to have the complete package. I
have a lot of fans in BSB and I think having a British champion
trying to hold on to the number one plate is something to get
excited about; I certainly am.
"I really wanted to stay with Yamaha and build on the results
and our relationship. The Swan Yamaha team have won one BSB title
but now we are looking at how we can improve so we can do it again.
The consistency with the team is very important and they have
already started looking at what we can do to move forward
again."
Hutchinson said: "Next year is definitely a big one for me and I
have never been looking forward to a season so much. I am glad that
I had the opportunity to race at the end of this year as I have
always had faith in my own ability but I just needed to prove to
any doubters that I could still race. I have wanted to race in BSB
for several years."
Maxxis have secured a two-year deal with the Swan Yamaha team,
which includes the brands premium aftermarket motorcycle parts
portfolio, GS Batteries and D.I.D racing chain, personal
appearances at Maxxis' live events, corporate hospitality and a
high impact on-track branding package.
Commenting on the deal, Maxxis International (UK) PLC Managing
Director, Derek McMartin said, "We are looking forward to a
long-term racing partnership with SMR and Swan Yamaha. The team is
working with us to create a winning package for 2012, Tommy and Ian
are fantastic ambassadors for British motorcycle sport, and we are
proud to be working with them for the foreseeable future."
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