The launch of the ‘Stockist Centre’ portal is just the latest online initiative from Maxxis, as the top ten tyre manufacturer aims to use all of the latest technologies to reach both dealers and end-users, as Maxxis International managing director, Derek McMartin, confirms: “The website is a key element in our ongoing expansion strategy. Our plan is to make our site the best resource possible for both trade and consumer users, and the new Stockist Centre will be very important to our dealers. We’ve listened to the people that have helped us to get where we are today, and our response is once again to give them what they are asking for.

“The Stockist Centre will give dealers the opportunity to download marketing materials, images and logos for their own use, and also access the latest version of the Maxxis brand guidelines. This should help both increase the effectiveness and decrease the time being spent putting together their own marketing. We believe the Centre will be a great asset to all that use it, and we’re anticipating high levels of use from the outset.”

The launch of the Maxxis Stockist Centre follows the substantial expansion of the Maxxis Centre of Excellence Programme, run by exclusive distributor Stapletons, which has among its’ incentives the opportunity to have a complete internal and/or external co-branded dealer makeover, receive support for charity & open days, feature in consumer and trade media, and be promoted on Maxxis’ own social media channels.