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Basketball star supports Maxxis in environmental initiative Under: Maxxis Sport on 03 August 2011

Former Houston Rockets basketball star Yao Ming has been helping to promote Cheer for the Earth, an initiative by tyre manufacturer Maxxis which targets environmental protection through fuel efficiency.  
Since tyre pressure has a direct impact on overall fuel consumption, Maxxis has been offering free pressure checks and tyre inflation at around 1,000 stores throughout China to highlight how correct tyre pressure is vital for fuel efficiency.  During the two-month campaign in July and August, more than 150,000 customers took advantage of the promotion, helping to reduce carbon emissions by an estimated 61,965 tons.
Cheer for the Earth demonstrates how the action taken by individual consumers is important in protecting the planet and is the latest of Yao Ming's charitable efforts.  His foundation, the Yao Fund, has pledged to build 14 schools in China and also encourages children's physical fitness through basketball. 
Maxxis is committed to supporting and encouraging green driving practices and sponsored a similar initiative in 2010