Maxxis Sponsorship

A strong sponsorship program is critical to recruiting and keeping lifelong customers. Because Maxxis is active in sports ranging from cycling to off-road racing, young enthusiasts can get to know our products long before they learn to drive.

This positive association yields many benefits, including increased brand awareness and customer loyalty. It's a simple formula: Professionals endorse the products which take them to victory, and fans get ongoing demonstrations of Maxxis' commitment to quality. Many Maxxis-sponsored riders and drivers also provide feedback on our products, assisting us in our goal of continuous improvement.

Our potential customers may be participants as well as fans, so we make sure that our support extends to grassroots events and athletes internationally. Like our sponsorships of the Professionals, these relationships promote customer loyalty and brand awareness.

A partial list of the professional teams, riders and events we have sponsored includes:

Liverpool FC and Aston Villa Football Club, both in the Barclays Premier League (UK)
The Maxxis British Motocross Championships, a major European series
The Maxxis British Supersport Championship, a top motorcycle series
The Atlanta Braves, New York Yankees and Detroit Tigers Major League Baseball teams
The Best in the Desert off-road racing series
The Amgen Tour of California, the largest professional cycling event in the United States
The Maxxis EnduroCross motorcycle series
XRRA, the Xtreme Rock Racing series
W.E.ROCK, a top rock crawling series
Formula D drifting series
The CORR off-road racing series
The Drift Fury drifting series
Dave Mirra, the best freestyle BMX rider in the sport and the most decorated athlete in the history of the X Games