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Maxxis MX attracts global following

Monday, January 25, 2010

The Maxxis ACU British Motocross Championship continues to attract a huge fan base around the world and is now seen in over 502 million homes across the UK, Europe, the Asian Sub-Continent, including India, Africa, the Far East, North and South America and Australia and New Zealand.

Primetime coverage has been featured on the Sky Sports channels for some time but, according to figures released by British Eurosport, Australian TV network Fox Sports is also contracted to show the British Motocross Championship programme and the Maxxis-sponsored championship also features strongly in Motorsport Mundial.

This show is broadcast weekly by Channel 5 and BT Vision in the UK and Ireland and is also screened across networks in Europe, Russia, the USA, Africa and Asia, targeting almost 113 million homes.

ESPN broadcasts British motocross action in its weekly Planet Speed show, which goes out to almost 230 million homes throughout India, Asia, the Far East and South America, and it features in the primetime Max Power programme, screened by the Star Sports network plus Channel 22 in Uraguay, Saudi Arabia’s KSA , Telesport in Romania, Drive TV in Russia and Qatar’s Al Dawri & Al Kass and reaching an overall 149 million homes.

Last year PAR Honda’s Brad Anderson won the MX1 Class of the Maxxis ACU British Motocross Championship and Stephen Sword of KTM UK clinched victory in the MX2 Class, while Martin Barr of the Maxxis-sponsored Relentless Suzuki team finished in overall fourth in the MX2 Class, riding an RM-Z250 on Maxxis SI tyres.

No doubt they will be looking to build on these achievements to secure a share of the £96,000 prize fund which is on offer this season, although they will have to get to grips with a new format, which has been introduced to deliver maximum entertainment to fans. For 2010 there will be three 20-minute races for both the MX1 and MX2 classes at each round plus a change to qualifying – 15 minutes of free practice will be followed by 15 minutes of timed practice then 10 minutes of qualifying, when only the top 12 riders will be allowed on track. The organisers have also brought in a new privateer’s award.

The 2010 Maxxis ACU British Motocross Championship comprises eight action-packed rounds and opens at Little Silver, Exeter, on February 28. It then travels around the UK before the season comes to a close at Hawkstone Park, Shropshire, on October 3.

Maxxis has been the title sponsor of the British Motocross Championship since 2002.
Further information on the series is available at: www.mxgb.co.uk.

For further information on Maxxis off-road motorcycle tyres, contact Maxxis International UK on 01394 604040 or visit www.maxxis.co.uk.