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Christmas comes early for Maxxis Rewards winners!

Wednesday, December 16, 2009

Christmas arrived early for 13 lucky tyre retailers who will receive a luxury hamper and £400 in Argos gift vouchers after winning the final Maxxis Rewards quarterly prize draw of 2009.

The dealers and Grouptyre members who supply them are:

Winning retailer	Grouptyre member
ALS Tyres	Broadway Tyres
Autovaux Ltd	Cooper Bros
Carters Car Care Ltd	EG Wholesale
Cottingham MOT Centre Ltd	BAB Distribution
Denton Tyre Centre Ltd, Dumfries	NE Wholesale
Hantons Garage Ltd	Kenway Tyres
Haverfordwest Tyre & Exhaust Centre	King David Tyres
Ledbury Tyre & Battery	ETB
Lighthouse Auto Service	WJ Wood & Son
N&P Tyres, Ballymena	MT Wholesale
Ken Price & Son Ltd	Car Tyrestore
SMS Autocare Ltd	We Sell Tyres (Wholesale)
Williams Motors	Oak Tyres

Maxxis launched its Maxxis Rewards dealer support programme in conjunction with Grouptyre, the ’s leading independent tyre wholesaler and exclusive distributor for Maxxis in the , and has been delighted with the trade’s positive response.

“The Maxxis Rewards programme helped promote the brand, not only boosting Maxxis PCR sales throughout the year, but also helping us to develop key relationships, as retailers contacted us to find out more about adding Maxxis to their range and some of those that already offered Maxxis were encouraged to recommend it to their customers as a quality, value for money tyre,” says Grouptyre sales director Paul Hollows.All retailers who registered to take part in the Maxxis Rewards initiative were automatically entered into quarterly draws to win a range of top prizes and could also earn Argos vouchers and Maxxis branded promotional clothing and accessories.

The number of prize draw entries per dealer was based on their purchase of Maxxis car, van and 4x4 tyres during each quarterly promotional period.

Prizes included TVs, gift vouchers and an iPod/Wii-based entertainment package, while the leading buyers of Maxxis tyres enjoyed a one-week VIP trip to Pattaya and Bangkok in , including a visit to the Maxxis Rayong factory.

“The Maxxis Rewards programme really got people talking and has proved to be one of our most popular trade initiatives, helping us raise awareness and generate interest in the brand, as well as enabling us to acknowledge dealer loyalty and reiterate the benefits of being a Maxxis Centres of Excellence,” says Maxxis International UK’s managing director Derek McMartin.

“We’re working on a new Maxxis Rewards scheme for 2010, which will be along similar lines but with a couple of extra special prizes, and will announce details soon”.

Further information on the Maxxis PCR range is available from Grouptyre on 01928 706166 and at www.grouptyre.co.uk.